The number of small noodle stores in Chongqing has exceeded 84,000, with annual revenue reaching 40 billion yuan.

On October 25, the 2024 Chongqing Noodle Promotion Season and the Fourth China Chongqing Noodle Culture Festival kicked off in the Dadukou District of Chongqing. During the opening ceremony, Liu Zhen, the Deputy Governor of the Dadukou District People’s Government, highlighted that there are now over 84,000 noodle shops in Chongqing, generating an annual revenue of 40 billion yuan.

Liu elaborated, “We are committed to developing the entire supply chain. The Chongqing noodle industry is experiencing robust growth, with nearly 69 upstream and downstream enterprises nurtured in the sector. The revenue from the pre-packaged noodle industry has surged from 1.65 billion yuan in 2021 to 5.08 billion yuan in 2023, highlighting the establishment of 47 independent brands that significantly enhance the brand value of Chongqing noodles.”

Huang Hong, the Deputy Secretary of the Dadukou District Committee and the District Governor, stated that the district is focused on creating a “trillion-yuan IP brand and trillion-yuan industrial platform” for Chongqing noodles. He mentioned that an expansive three-year action plan is underway to improve the quality of the noodle industry, focusing on five key areas: cultivating market players, building a robust supply system, empowering industry digitization, establishing a brand standardization system, and enhancing developmental factors. The goal is to create a distinctive and influential industrial cluster that stands out nationally.

Yú Zhāohóng, Chief Economist of the Chongqing Municipal Commission of Commerce, called Chongqing noodles a “golden business card” for the city’s renowned culinary scene. He noted that Dadukou is the only district in Chongqing hosting a city-level noodle industrial park. The commission plans to continue supporting Dadukou in refining its industry, strengthening its supply chain, and expanding its industrial size, all to propel the development of the Chongqing noodle sector.

Additionally, the event featured a concentrated signing ceremony for projects within the Chongqing noodle industrial park, with ten projects signing agreements worth over 2 billion yuan in total.