On October 26, the “Chinese Moutai · Pillars of the Nation” 2024 Hope Project’s Dream Realization Initiative, a large-scale public welfare scholarship event, was held in Beijing. This impactful initiative has been providing hope and support to countless young students for thirteen years, maintaining an annual donation amount of 100 million yuan.
Launched in 2012 by the China Youth Development Foundation (CYDF), Guizhou Moutai, the Guizhou Provincial Committee of the Communist Youth League, and 32 provincial youth development foundations across the country, the “Chinese Moutai · Pillars of the Nation – 2012 Hope Project Dream Realization Initiative” kicked off in Beijing. During the event, Guizhou Moutai donated 100 million yuan to the CYDF to support students from financially disadvantaged backgrounds who excel academically and are accepted into regular full-time higher education institutions.
Every year, the “Chinese Moutai · Pillars of the Nation” Hope Project Dream Realization Initiative continues its mission, consistently donating 100 million yuan annually. The initiative constantly optimizes its focus on donations to illuminate the paths of even more young people.
A representative from the CYDF highlighted that since the implementation of the “Chinese Moutai · Pillars of the Nation” initiative, this unique public welfare project has evolved through continuous exploration and practical application. It has become one of the most significant public welfare brands under the Hope Project, demonstrating remarkable reach, extensive beneficiary coverage, and deep collaboration, making a substantial contribution to the development and success of today’s youth.
Zhang Deqin, Secretary of the Party Committee and Chairman of Moutai Group, shared three key thoughts during the event and emphasized the future vision of establishing the “Chinese Moutai · Pillars of the Nation” as a central brand for Moutai’s philanthropic efforts.
First, he discussed the significance of charitable education, emphasizing the importance of deeply engaging in the “Pillars of the Nation” initiative to support students in chasing their dreams. Since the launch of this program, Moutai has helped over 250,000 students achieve their university dreams, many of whom are now contributing to national development. Zhang also noted that a significant number of Moutai alumni actively participate in social welfare and volunteer activities, with nearly 90% having been involved in such initiatives. Furthermore, Moutai is committed to enhancing its charity work; this year, they added four new sub-projects to the initiative, including a special class for students, community service activities, homecoming journeys, and a talent program to inspire students to strive for excellence.
Second, he emphasized the importance of sustaining long-term charitable efforts to establish a strong public welfare brand and demonstrate Moutai’s commitment to social responsibility. As a company rooted in the countryside, Moutai has engaged millions of local residents in its production chain. Since the “Twelfth Five-Year Plan,” Moutai has contributed over 9 billion yuan to support agriculture, education, disaster relief, and environmental protection. The company actively collaborates with suppliers and distributors to improve the livelihoods of local communities and give back to society in recognition of public support for Moutai.
Third, he reiterated the importance of fostering values through charitable actions, aiming to cultivate future pillars of society. Zhang expressed Moutai’s desire to work alongside students to build a brighter future, committing to support them in overcoming challenges in their educational journeys. He encourages students to set ambitious goals, learn from books, practice, and their predecessors, while cultivating innovation and a proactive mindset, ultimately striving to become contributors to the nation and society.
In closing, Zhang highlighted the company’s plans to upgrade its philanthropic efforts by focusing on the core values of “Respecting Heaven and People, Practicing Integrity and Kindness” and strengthening the “Chinese Moutai · Pillars of the Nation” brand. Moutai will continue to support rural revitalization, educational initiatives, and various fields such as technology, culture, and environmental protection, fostering the development of talent in research, education, healthcare, sports, and culture to cultivate more skilled professionals and “pillars of the nation.”
Zhang emphasized that as Moutai embarks on this new journey, the company is committed to upholding a sense of social responsibility reflective of its brand’s stature, expanding its community of public welfare allies, and diligently enhancing the visibility and effectiveness of the “Pillars of the Nation” philanthropic initiative.
