Chongqing and Hubei jointly build a world-class tourism business card to promote the Yangtze Three Gorges -out of the gorge and into the sea-_1

On October 21, 2023, the 2024 Yangtze River Three Gorges Regional Tourism Cooperation Changsha-Wuhan Rotating Presidency meeting took place in Wanzhou, Chongqing. During the meeting, it was announced that the two regions will leverage the world-class natural resources of Qutang Gorge, Wuxia Gorge, and Xiling Gorge to jointly create a world-class tourism brand for the Yangtze River Three Gorges.

The Yangtze River Three Gorges is one of China’s earliest recommended golden tourism routes, celebrated globally for its scenic beauty of high gorges and tranquil lakes, alongside modern hydropower engineering marvels. Recent data reveals that the Three Gorges cruise in Chongqing hosted 1.3762 million tourists in 2023, setting a historic record.

Luo Shaolu, Deputy Director of the Chongqing Municipal Commission of Culture and Tourism Development, shared insights about the cooperative initiatives. He stated that Chongqing and Hubei will strive to develop Qutang Gorge, Wuxia Gorge, and Xiling Gorge into world-class tourist attractions. They aim to enhance the overall system of smart tourism services, improve tourist facilities, management, service quality, and diverse international collaborations.

Additionally, the two regions plan to jointly push for the inclusion of the Yangtze River Three Gorges Archaeological Site Park in the fifth batch of national archaeological site park projects, with the goal of establishing China’s first cross-provincial, cross-regional archaeological site park featuring multiple points within a single park.

Since 2023, Chongqing and Hubei have actively promoted the initiative to take the Yangtze River Three Gorges “out of the gorges and into the sea.” Hubei has organized tourism marketing efforts in countries like Malaysia, France, and New Zealand, while Chongqing has implemented the “Ba-Yu Culture Going Global Plan,” facilitating visa processes and customs measures to enhance efficiency.

During the meeting, the Chongqing Municipal Commission of Culture and Tourism and the Hubei Provincial Department of Culture and Tourism signed a memorandum on tourism cooperation for the 2024-2025 period, aimed at fostering collaboration in the Yangtze River Three Gorges tourism sector.