In a recent interview, Mr. Shi, a resident of the Jiulongpo District in Chongqing, expressed his satisfaction with the new benefits offered by the social security card. “With just one card, I can shop, dine out, and even visit the zoo, all while enjoying discounts that meet my everyday needs. It’s fantastic!” he remarked after completing his grocery shopping at a local supermarket.
This sentiment reflects the growing initiative in Chongqing to create a consumer-friendly ecosystem centered around the social security card. According to recent reports, the Chongqing Human Resources and Social Security Bureau, in collaboration with the Jiulongpo District, the Chongqing UnionPay, and partner banks, is pioneering this initiative in Jiulongpo. The goal is to offer a seamless “one card” experience for diverse activities, such as shopping, entertainment, and dining, effectively linking benefits for the public with consumer stimulation.
A representative from the Human Resources and Social Security Bureau highlighted several new features of this initiative, including ongoing personalized discounts in key commercial areas like Yangjiaqiao, half-price tickets at the Chongqing Zoo, and daily discounts at designated cafeterias for social security cardholders.
“We plan to further advance the ‘one card’ reform for social security cards, leveraging their extensive coverage, comprehensive functions, and online-offline integration,” the official stressed. “We aim to connect more districts, departments, and financial partners to develop additional consumer benefits across the city.”
Looking ahead, the city has set its sights on planning a series of promotional activities tied to the social security card, investigating a system for designating authorized merchants, and nurturing a mutually beneficial relationship between businesses and residents. The overarching aim is to transform this small card into a gateway for more convenient services and public benefits, ultimately supporting a more enriched quality of life for all citizens.
On September 24, the Chongqing Municipal Government issued a working plan for a comprehensive resident service card, outlining plans to expand its capabilities and enhance the community’s experience. By the end of 2026, the initiative aims for widespread access to the card’s features and the establishment of cross-regional applications.
