On October 15, the 2024 “Autumn and Winter Tours in Guangxi” product procurement conference took place in Nanning, Guangxi. During the event, 67 travel agencies in Guangxi showcased over 180 travel itineraries aimed at promoting Guangxi’s beautiful landscapes to both domestic and international travel businesses.
Ye Ping, Director of the Promotion and Marketing Department of the Guangxi Zhuang Autonomous Region’s Culture and Tourism Bureau, expressed confidence in the range of offerings. “The itineraries cover various types, including leisure vacations, wellness trips, educational travel, and self-driving tours. We believe these products will effectively meet the needs of buyers from around the world.” He emphasized the goal of the event: to encourage cross-industry, cross-border, and cross-regional collaboration among cultural and tourism enterprises, ultimately fostering market co-construction, resource sharing, product complementarity, and visitor exchange.
Gao Lin, Vice President and Secretary-General of the Guangxi Tourism Association, noted that the popularity of “Autumn and Winter Tours in Guangxi” has been increasing year by year. This year, Guangxi has introduced unique wellness tourism options, integrating local fruits and snacks into agricultural tourism to attract visitors from both near and far. Moreover, capitalizing on Guangxi’s geographical advantage bordering Vietnam, the conference included the introduction of the Guangxi-Vietnam cultural exchange routes, aimed at elevating the appeal of “Autumn and Winter Tours in Guangxi.”
The conference employed a hybrid format, combining online and offline elements through product promotion, travel product purchasing, live streaming sales, and corporate incentive policies, creating a “face-to-face” platform for Guangxi’s travel agencies, scenic spots, star-rated hotels, and homestays to engage with key global travel businesses.
At the promotion event, over 150 domestic and international travel merchants engaged in in-depth discussions with Guangxi tourism enterprises, resulting in more than 70 cooperation agreements, covering everything from attraction tickets and hotel bookings to homestay promotions and tour package sales.
Following the procurement conference, the organizers arranged for international guests to visit the border area between Guangxi and Vietnam to explore two specific travel routes called “Water Rhythm at the Border” and “Charming Guangxi.” The event was organized by the Culture and Tourism Bureau of Guangxi Zhuang Autonomous Region and hosted by the Guangxi Tourism Association.
